About Us
What is Sumulong?
"Sumulong," a vibrant Filipino term meaning "to progress" or "to move forward". An expression encapsulate the essence of advancement and growth and serve as the fundamental principles guiding our work and ethos. "Sumulong" inspire us to continuously innovate and excel, committing to provide unparalleled services and solutions that empower our clients and communities to flourish. These terms are more than words—they are our pledge to transcend limits and soar to new achievements together.
Advance your growth with us
Meet your founder
One of my favourite speakers said "“Working hard for something we don’t care about is called stress; working hard for something we love is called passion.” This quote resonates with the idea of "Sumulong" as it emphasizes the importance of progressing in areas that we are passionate about, which is a foundational aspect of driving meaningful growth and advancement in business.
Bernardo Estrada (布立度)
The first in his family to graduate from university, launched his distinguished career in the bustling financial hub of Hong Kong. As an accountant, his vision to make financial tools accessible to all businesses, regardless of their size, sparked his journey from detailed accounting roles to becoming a respected advisor in ERP systems. Bernardo has adeptly harnessed the right software to transform how small businesses manage their finances, manifesting the Filipino ethos of "Sumulong"—a principle of progress and advancement—in every aspect of his professional life.
Throughout his tenure at Odoo HK Limited, and later as a self-employed consultant with ApprovalMax, Bernardo significantly expanded his influence by leading partner success initiatives across the Asia-Pacific region. His work has enabled countless small enterprises to access advanced software solutions, spurring growth and self-reliance within the business community.
Today, Bernardo exemplifies how expert bookkeeping and software advisory services can solve complex challenges and drive meaningful business transformation. His work goes beyond financial management, focusing on equipping business owners with the tools and knowledge they need to overcome obstacles and achieve their goals. With diverse, culturally enriched experiences and a strong foundation in Hong Kong, Asia’s financial hub, Bernardo is dedicated to helping businesses thrive by addressing their unique needs through innovative, problem-solving solutions.